YouTube Studio renames Analytics to Insights, adds Research tab
Creators and clients will find their numbers in a new place with AI-written takeaways.
Facebook caps free link posts at two a month
Creators and brands that send Facebook traffic to a site or shop lose free reach unless they pay or change how they link.
This week in the creator economy
18 stories kept from 684 readSkims offers refunds after $148 advent calendar goes viral on TikTok
Buyer-made video can sink a launch fast when the price does not match what is inside.
DealsHulu names creator Tinx host of The Circle revival
Streamers are casting creators as hosts and using TikTok voting to pull fans in.
CommerceTwitch launches shoppable and skippable ads at TwitchCon
Amazon is turning Twitch into a performance channel brands can buy beside Prime Video.
TrendsBrands pay creators to write series, not just post
Brands are moving budget from single sponsored posts to creator-made shows.
CommerceMattel opens its first TikTok Shop store
A big toy brand is selling direct on TikTok Shop and aiming at adults and parents, not kids.
TrendsIAB asks platforms to agree on what a creator view is
Brands cannot compare creator results across platforms until a view means the same thing everywhere.
MoneyH.I.G. Capital forms Waveborn, buys creator manager JRE
Private equity is rolling up creator talent firms, with 118 creator economy deals counted so far in 2026 against 93 in all of 2025.
CommerceTikTok Shop tests a $9.99 paid shopper membership
A shopper membership changes how buyers check out, which changes what TikTok Shop affiliate offers convert.
AINectar launches AI agent that finds and messages creators
Creator sourcing and outreach is our core service, and software now offers it automated to brands.
Five stories that change how creators and brands make money.
We read 79 sources three times a day so you read five stories once.
The latest
Newest firstViral laptop-sticker ad idea becomes a creator ad marketplace
Poppi co-founder: creators now ask for equity to promote
Entertainment 360 buys creator manager Brigade
Meta's Muse AI is hosting synthetic podcasts
EU draft law would force clear labels on influencer ads
ChatGPT lets brands claim verified profiles and run agents
X adds video clipping that can pay creators and clippers
The Daily
Five stories, five minutes, every weekday morning.
What happened, why it matters, and a link to whoever reported it first.
The Deal Sheet
Who paid which creator, for what, and the going rate.
Weekly, off the paid creator collaborations we track (6,327 so far).
Teardowns
One creator campaign taken apart.
The idea, the creators, the posts and what it did.