What happened
Meta now limits non-paying pages and professional profiles to two external links a month, with Meta One tiers from $49 for eight links to $499 for unlimited, per an October 23 report; a November 12 Social Media Examiner piece says the cap is being enforced more widely and that links over the limit stop being clickable.
Why it matters
Creators and brands that send Facebook traffic to a site or shop lose free reach unless they pay or change how they link.
In their words
“non-paying accounts are limited to sharing just two external links per month”