What happened
Nectar, which raised a $30 million Series A in May, launched Creator Agent on November 12. It searches more than 300 million Instagram and TikTok profiles, checks past brand deals, drafts and sends outreach, and tracks results.
Why it matters
Creator sourcing and outreach is our core service, and software now offers it automated to brands.
In their words
“Brands can share voice guidelines in any format, and Nectar picks up the rest from their history,”