What happened
TikTok Shop Plus gives US shoppers free shipping, instant refunds and coupons for $9.99 a month, after a 30-day free trial. It is a pilot rolled out to about 1 million people.
Why it matters
A shopper membership changes how buyers check out, which changes what TikTok Shop affiliate offers convert.
In their words
“The tier, dubbed TikTok Shop Plus, has a 30-day free trial, then costs $9.99 a month.”