What happened
H.I.G. Small-Cap & Growth formed Waveborn, a creator economy company that plans to grow by acquisition. Its first buy is Jake Rosen Entertainment, with over 400 exclusive creators and more than 24,000 brand deals.
Why it matters
Private equity is rolling up creator talent firms, with 118 creator economy deals counted so far in 2026 against 93 in all of 2025.
In their words
“H.I.G. reports $76 billion of capital under management.”