What happened
Shoppable ads, bought through the Amazon Ads Agent, are in open beta in the US and Canada, with skippable ads in December. Razer saw 2.44x higher return on ad spend in a US test.
Why it matters
Amazon is turning Twitch into a performance channel brands can buy beside Prime Video.
In their words
“Twitch shoppable ads can be bought alongside Prime Video inventory via the Amazon Ads Agent.”