What happened
Creator Vincent Seube sold laptop sticker ad space to brands including MacPaw for over $9,000 after a post got 10 million views, then built BrandMyLaptop, which has 300 creator sign-ups and over $13,000 in sales.
Why it matters
Small creators are selling new kinds of ad space directly, outside normal sponsorship deals.
In their words
“The question is more who can actually advertise for brands than the how.”